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Many individuals express their need for a quicker website. You may have also heard of website performance optimisation. But why do I want a quicker website, you might wonder.

Assume you’re in a café or a restaurant. You’ve been sitting there for a long time, and the slow service has gotten to you, so you decide to “try the café next door.”

The same is true for website performance, however, it does not only influence users to leave your page. “My website is good,” you could be thinking. “It loads quickly enough.” You pop your website address into your browser, and it loads quickly enough. Great.

What if one of your clients has poor phone service or lives in a remote location?

What if you start receiving a lot of online consumers during the Christmas season, and your product pictures suddenly stop loading?

That’s why it’s critical to optimise your site’s performance in all scenarios. Every second matters when it comes to websites.

Fortunately for you, we’ll reveal all of the ways that improving the performance of your website may benefit your business.

What effect does website speed have?

Rates of Bounce

The percentage of visitors to your site that jump away after seeing only one page is known as the bounce rate.

A sluggish site is the same as a restaurant with slow service.

47% of customers expect a website to load in under 2 seconds.

Websites that load quickly are essential for businesses. If a prospective new client or consumer leaves your page because nothing is loading, we need to address this.

It’s wonderful to have a well-designed and interesting website, but when some of those design aspects start slowing down your site, users aren’t going to have a good time.

Rates of Conversion

The percentage of individuals that visit your website and take action is known as conversion rates.

This activity (or conversion) might be as follows:

  • Purchasing an item
  • Completing and submitting a form
  • Getting in touch with your company
  • Downloading anything
  • Subscribing to your newsletter
  • Time spent on your website
  • Interacting with things like videos

The number of individuals who visit your site and perform a conversion action as a proportion of the total number of people that visited your site is known as your conversion rate. For instance, if 100 individuals visit your website, one buys your goods and another fills out your contact form, your conversion rate is 2%.

Do you remember how we mentioned how important every second is?

Several research studies have been carried out to demonstrate the link between site speed and conversion rate.

People will remain longer on your site if it is quicker, and they are more likely to interact if it is faster. This may have a significant influence on your revenue, not to mention the difference it can make in terms of whether or not someone will return to your site.

Conversion rate optimisation is a continuous process that involves a variety of elements, but your site’s load speed may significantly boost conversions.

SEO

In addition to the aforementioned considerations, a quicker website just provides a better overall consumer experience. This results in increased site traffic, fewer bounce rates, and more conversions. All of these factors contribute to your overall SEO and ranking.

Google Page Experience

Google has added a new set of measures that evaluate a website’s real-world user experience from 2020. Core Web Vitals is a Google Page Experience review that assesses your Google Page Experience. Google Page Experience is now fully implemented as of August 2021, which means that if your page experience is poor, your site will be penalised.

How can I find out how long it takes for my site to load?

We Can Assist

We can do a speed test and diagnostic on your website here at WPButler. The last thing you want is to lose out on prospective clients because your site’s performance is being hampered by its speed.

What Can I Do to Make My Site Faster?

Change Your Web Hosting Provider

WPEngine is how we manage all of our hostings at WPButler. WPEngine is Core Web Vitals optimised, which implies that website performance is prioritised in order to maintain good SEO.

If you need help moving to WPEngine, let us know and we’ll conduct a complete audit of your site and look for alternative methods to increase its speed.

Reducing Your Media & Files

Effective media optimisation approaches include compressing images without sacrificing quality, providing images in next-generation formats such as WebP, and ‘lazy loading’ static content.

To minimise the size of your website page and increase loading performance, use several front-end optimizations such as minifying CSS and JavaScript scripts, font optimisation, and more.

Using file compression programmes like Gzip and Brotli, for example, you may shrink the size of your CSS, HTML, and JavaScript files. Reduced code allows the browser to load files much faster, allowing you to enhance your site’s speed and, as a result, your SEO score.

Caching of The Entire Page

After your website’s pages have been loaded for the first time, full-page caching refers to the practice of storing them as HTML files on the server. The whole page content from the database will be presented and stored on the first visit to your site. All of the others will obtain the page output directly from the server’s memory, greatly improving the performance and SEO score of your site.

Use a Content Delivery Network (CDN)

Reduce the time it takes for all of your visitors to load by using a content delivery network (CDN). Your content will be cached across a worldwide network of servers, and your website will be loaded from the server nearest to the user, enhancing their experience with your page.

Optimizing a website for speed is a continuous process that needs regular maintenance and adherence to specific guidelines. Once you get the hang of it, it will become second nature. Creating beautiful websites with real information that is quick and dependable helps ensure your company’s online success.

If you have any concerns regarding how to make your site faster, please contact us. Send us a message. We’d be delighted to take a look at your site and give suggestions, or we can jump right in and make the required adjustments. So, if you’re wanting to increase the speed and SEO of your website, hire the butler.

Author Gary Weis

Gary is the founder of WP Butler. He specialises in Marketing, SEO, SEM, SMM, Website Concept & Strategy Development.

More posts by Gary Weis

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