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Analytics:

The Absolute Beginner’s Guide to Google Analytics

https://moz.com/blog/absolute-beginners-guide-to-google-analytics

 

Google Analytics Plugin Of Choice

https://wordpress.org/plugins/google-analytics-for-wordpress/

 

GA Checker

http://www.gachecker.com/

 

Hubspot Marketing Grader (Grade Your Website in Seconds. Then Learn How to Improve it For Free)

https://marketing.grader.com

 

Website Traffic Intelligence

http://www.similarweb.com/

 

Best SEO Analytics Tool

http://www.semrush.com/

Content Creation: 

Frequently searched questions research

https://answerthepublic.com/

 

Transcription platform

https://zubtitle.com/ 

 

Content Plagiarism Checker

https://www.duplichecker.com/

 

Lorem Ipsum Generator

http://www.lipsum.com

 

Video Hosting General

https://www.youtube.com/

 

Video Hosting For Business

https://www.vidyard.com/

 

Content Publishing – Native Ads

http://www.outbrain.com

 

Everything PDFs

https://acrobat.adobe.com/au/en/acrobat.html

 

Clickbait Title Generator

http://www.contentrow.com/tools/link-bait-title-generator

http://tweakyourbiz.com/tools/title-generator/index.php

 

File Converter

https://cloudconvert.com/

Email:

Check Your Email Score

https://senderscore.org

 

Best Email Provider

https://workspace.google.com/

 

Email Marketing
MailChimp

Alternative: Pardot

Generating Buttons For A HTML Email Builder

https://buttons.cm/

Google:

Google Search Console

https://search.google.com/

 

Test My Site (By Google)

Provide mobile feedback

https://www.thinkwithgoogle.com/feature/testmysite/

 

Google Trends

https://trends.google.com/trends/?geo=AU

 

Google Adwords

https://ads.google.com/home/

 

Google Analytics

http://www.google.com/analytics

 

Google Tag Manager

https://marketingplatform.google.com/about/tag-manager/

 

Google “My Business”

https://www.google.com/business

 

Google Page Speed Test

https://developers.google.com/speed

 

Google Mobile Friendly Test

https://www.google.com/webmasters/tools/mobile-friendly

 

Google Developers Guide

https://developers.google.com

 

Design:

Remove Background

https://www.remove.bg/

 

Colour Blender

https://meyerweb.com/eric/tools/color-blend/

 

Photo Editing Tools

https://www.adobe.com/au/creativecloud/services.html

Alternative: https://www.canva.com

 

Flowcharts

lucidchart.com

 

Easily Create Beautiful Infographics

http://piktochart.com

 

The best value for money stock company

https://elements.envato.com/

 

Colour Combinations Guide

https://color.adobe.com/create/color-wheel

 

Free stock photos

https://unsplash.com/ 

Marketing:

Digital Marketing & WordPress support

Publicity Opportunities

http://www.sourcebottle.com

 

The Ultimate List of Marketing Statistics for 2020

http://www.hubspot.com/marketing-statistics

 

Our Email Automation System

https://www.pardot.com/

 

Advertising ROI Calculator

http://www.hubspot.com/ads-calculator

 

Online forms and surveys

https://www.surveymonkey.com/

 

Request E-signatures

https://acrobat.adobe.com/au/en/sign/free-trial-global.html

 

Online Booking Systems:

Online Booking Calendar

https://calendly.com/

 

Local Event Calendar

https://www.eventbrite.com.au

 

Online Ticket Selling Platform

http://www.trybooking.com

 

Or

 

Do all three with one plugin

https://woocommerce.com/products/woocommerce-bookings/

 

SEO (SEARCH ENGINE OPTIMISATION):

Best All Inclusive SEO Tool

https://www.semrush.com/dashboard/

 

XML Sitemap Generator

Rank Math Plugin

 

Breadcrumbs Information

How To Add Breadcrumbs To Your WordPress Website

 

Image Alt-Text

https://blog.hubspot.com/marketing/image-alt-text

 

Learn more about HTTP Status Codes

https://moz.com/blog/an-seos-guide-to-http-status-codes

 

Webmaster Tools – Get insights into your site

http://www.bing.com/toolbox/webmaster/

 

Learn about Rich Snippets

https://ahrefs.com/blog/rich-snippets/

 

Google Operators for specific search queries

https://www.semrush.com/blog/google-search-operators/

 

Moz’s Open Site Explorer (view a website’s link profile)

https://moz.com/researchtools/ose/

 

Ecommerce SEO

https://ahrefs.com/blog/ecommerce-seo/

 

Keyword Density

Rank Math Or Yoast SEO Plugin

 

Google Search Console Spam Reporting

https://www.google.com/webmasters/tools/spamreport?pli=1

 

Google Analytics for SEO

https://ahrefs.com/blog/google-analytics-for-seo/

 

Social Media:

Facebook Debugger (if Facebook isn’t showing the right image for your website)

https://developers.facebook.com/tools/debug/

 

Find out if the ‘name’ you want is available

https://namechk.com/

 

Facebook Sharing Checklist

https://developers.facebook.com/docs/sharing/best-practices

 

Scheduling Tool

https://www.hootsuite.com/

Alternatively: https://business.facebook.com/creatorstudio/home

 

Websites:

Password Generator

https://chrome.google.com/webstore/detail/lastpass-free-password-ma/hdokiejnpimakedhajhdlcegeplioahd

 

List Of Great Themes

http://themeforest.net

 

GA Checker – Check For Missing Google Analytics Tracking Code

http://www.gachecker.com/

 

Website Wireframe Tool

http://gomockingbird.com/

 

Monitor your site’s uptime

https://uptimerobot.com/

 

Website Speed Test (Australia)

http://tools.pingdom.com/fpt/

 

Website Speed Test (Recommended)

https://gtmetrix.com/

 

Server Speed Tester

http://www.bitcatcha.com/

 

Broken Links Checker

https://ahrefs.com/broken-link-checker

 

User “Experience” Test (see what real people think of your website)

https://usabilityhub.com

 

Mobile Friendly Tester

https://search.google.com/test/mobile-friendly

 

Find out who owns a website

https://au.godaddy.com/whois

 

Find out what CRM was used to build a website

https://chrome.google.com/webstore/detail/wappalyzer/gppongmhjkpfnbhagpmjfkannfbllamg?hl=en

 

Website “Testing” Service (See How Your Website Ranks)

http://nibbler.silktide.com/en_US

 

SSL Certificate Checker

https://www.whynopadlock.com/

 

WordPress Theme Detector

https://chrome.google.com/webstore/detail/wordpress-theme-detector/bjccepbfbikbpbgillfgicihhmpmjbjd?hl=en

 

WordPress Security Scanner

https://wpsec.com

 

Best WordPress Ecommerce Plugin

https://woocommerce.com/

 

Generate Dummy “Lorem Ipsum” Text

https://www.lipsum.com/

 

Send Large Files Without Needing A Dropbox Account

https://www.wetransfer.com/

 

Submit a Domain Complaint

https://www.auda.org.au/au-domain-names/lodge-complaint/submit-domain-complaint

 

Plugins:

Caching

WP Fastest Cache

https://wordpress.org/plugins/wp-fastest-cache/

 

Contact Form

Gravity Forms (https://www.gravityforms.com/)

Alternative: WP Forms (https://wpforms.com/)

 

Membership (courses and subscriptions)

MemberPress 

https://memberpress.com/

 

Push Notifications

Push Engage

https://www.pushengage.com/

 

Social Media Feed Plugin

Smash Balloon

https://smashballoon.com/

 

Ecommerce

Woocommerce 

https://woocommerce.com/

 

Multilingual Plugin
WPML

https://wpml.org/

 

Email Delivery (WordPress uses the PHP mail function by default)

WP Mail SMTP

https://wpmailsmtp.com/

 

Social Media Sharing (beautiful sharing buttons)

Shared Counts

Alternative: Monarch

 

Live Chat

LiveChat

 

Automation plugin

Uncanny Automator 

 

Giveaway plugin

Rafflepress


Security

Akismet

Alternative: WordFence

 

Backup Plugin

UpdraftPlus

Alternative: BackupBuddy

 

Popup and other opt-in notifications

Optinmonster

Alternative: Bloom

 

SEO

Rank Math

Alternative: Yoast SEO

 

Google Analytics

Google Analytics By Monster Insights

Alternative: Google Site Kit

 

Image Optimisation

Smush

 

Gutenberg (extra functionality if you decide to use the Gutenberg editor)

Otter

 

Redirecting

Redirection

 

Update manager

Easy Updates Manager

 

Rich Snippets

All In One Schema.org Rich Snippets

Alternatively: This is a part of SEO plugins such as Rank Math and Yoast SEO

 

HubSpot CRM Integration

HubSpot

Author Gary Weis

Gary is the founder of WP Butler. He specialises in Marketing, SEO, SEM, SMM, Website Concept & Strategy Development.

More posts by Gary Weis

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