Increasing User Engagement

Your website is often the first point at which a potential customer will discover or come in contact with your products or services. It is for this reason that first impressions really count.

The very moment a visitor arrives at your website they are judging you and your business. Within seconds they are making a multitude of decisions that will ultimately lead them to continue exploring your site or hitting the back button.

The problem with this scenario is that unless you are paying really close attention, you are not going to even know what is happening on your website and why people are leaving without taking the desired action that ends in a lead or a sale.

How many sales are you missing out on every day because of issues with your website? For many small businesses, the cost can be thousands of dollars per week or more, for larger businesses significantly more than that.

Many website owners sit and wonder why their website isn’t delivering the leads and sales they expect. After all, you’ve spend a lot of time developing your website and your content and you want to see a return on investment.

If this is you, and you feel like your website is letting you down, but you’re not sure where and how, or how to go about fixing it – then the WP Butler UX Check is for you.

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Leave it to the Professionals:

When it comes to YOUR website, everyone has an opinion. From customers to family members to the local takeaway shop owner, everyone is an expert right?

There is no need to continue to be overwhelmed by a wave of differing opinions. Your best bet is to choose an experienced, informed, professional website review from a team who understands usability, website design and online marketing.

The team at WP Butler have a combined 30+ years of WordPress and website design, development and online marketing experience. In short, we know websites and what it takes to drive leads and sales.

And we’re here to help you and your website deliver results for your business. Over the years our recommendations have helped hundreds of website owners improve their online results.

Whether you’re a small or medium size business, membership site, online store, blog, news or community site, WP Butler’s UX Check service can help.

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What you get:

1.

We’ll identify where your website is not meeting your overall and specific objectives, and give you a clear plan of action so you can get it sorted out.

2.

We carry out a full review of your site, casting a critical eye over your navigation, layout, design content, calls to action, page flow and a whole lot more so we can offer expert and impartial solutions.

3.

We’ll leave no stone unturned, and our combined handwritten and video report will lay our findings out in a clear and concise way.

Our UX Check will share with you everything you need know on how to drive more leads and sales and a whole lot more.

How It Works:

Before we start running our UX check, the very first thing we do is ensure that you have Google Analytics installed on your site (or a similar analytics program) so we can understand the following user behaviour:

  • Number of Users
  • Number of Sessions
  • Total Page Views
  • Pages/Session
  • Average Session Duration
  • Bounce Rate
  • Landing & Exit Pages
  • Behaviour Flow
  • Goals and Conversions

The next step involves adding a little snippet of code to activate the heat map tracking. Heat Map tracking enables us to see a visual representation of your visitor’s click, move and scroll behaviour. The Heat Map tracking software also enables us to record your visitor’s sessions so we can identify any navigation or usability issues.

To give us a deep understanding of user behaviour on your website, we typically run the Heat Map Tracking for a period of 1 week. Depending on the volume of traffic to your website, this should enable us to gather a minimum of 100 – 1000 visitor engagements to study.

Once we have this data we can then get to work taking a deep dive on the front end of your website and incorporate the Google Analytics and Heat Map Tracking data into our findings. Screen shots of both the Heat Map Tracking and the Google Analytics data will appear in your final report.

Here are the simple steps in delivering your UX Check report.

  1. Order your User Engagement UX Check service.
  2. Provide us with your website URL and WordPress login details.
  3. Add wpbutler101@gmail.com as a User to your Google Analytics with Edit, Collaborate, Read & Analyze permissions
  4. We will add the Heat Map Tracking script to your website.
  5. After 1 week or 100 visitors we will start the Heat Map and Google Analytics data analysis.

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